We live and work in a copy-cat economy. Most small and professional services businesses offer very similar solutions and claim to provide the highest levels of caring and attentive service.

As a business built on relationships, you grow through word-of-mouth referrals from your current clients. But, you can’t rely on your clients to tell these stories—to the right prospects, at the right time, and with the right focus on your key selling points. The only way to ensure these stories are truly effective and reach your desired audience is by capturing and documenting them.

How can your business or firm stand out in this commoditized environment?

By recognizing that the #1 advantage you have over your competition is your raving fans!

If you want to stand out from the crowd, you must do what 99% of them are NOT doing…

Consistently capturing, documenting, and promoting your clients’ success stories.

“Social proof”—or evidence that customers have had positive experiences with your product or service—is one of the most powerful ways to establish trust with prospective clients. Popular methods of generating social proof include customer testimonials, online reviews, data (such as the number of clients served), and user-generated content (like hashtags on social media). Case studies (also known as success stories) are one of the most effective ways to leverage social proof. In fact, 73% of the most successful content marketers use case studies in their marketing efforts. But many providers of professional services view such stories an afterthought, and don’t have a rigorous, consistent process for capturing and sharing social proof in their marketing or sales efforts.

At Success Story Studio, we help small businesses and professional services firms leverage the power of social proof to close more sales, using our proprietary Fast Story™️ method.

To learn why case studies are one of the most powerful and effective methods of using social proof to accelerate sales, click below.