WEBINAR
Keeping the Human in Marketing

Wednesday, July 17th
2:00 PM EDT/11:00 AM PDT

Ready to Elevate Your Marketing Strategy with
Human-Centric Approaches?

We invite you to join us for an exclusive webinar with Wil McLean, a content marketer with Docusign.

In today’s digital age, it’s easy to lose sight of the human element in marketing. During this 45-minute interactive webinar, we’ll explore the importance of maintaining a human touch in your marketing efforts and how it can drive deeper connections and better results.

Topics we will cover include:

Then vs. Now: Learn how content marketing in the B2B space has transformed over the years from someone who has been on the front lines.

Winning Formats Today: Find out which content marketing formats (white papers, eBooks, blogs, podcasts, webinars, videos, etc.) are driving results now and why.

Tailoring Strategies: Hear how Wil has adapted his marketing approaches for diverse companies, from small firms to large enterprises.

Interdepartmental Synergy: Understand the roles of various marketing, communications, and sales functions in large organizations and how they collaborate effectively.

Supporting Sales: Explore how marketing can best support sales efforts and vice versa for maximum impact.


Why Attend?

  • Exclusive Insights: Gain unique perspectives from Wil’s extensive experience in B2B content marketing.

  • Practical Takeaways: Leave with actionable strategies to enhance your own content marketing efforts.

  • Interactive Q&A: Get your burning questions answered directly by Wil during our interactive session.

Don’t Miss Out!

Space is limited, so secure your spot today!

Whether you're a seasoned marketer or just starting out, this webinar will provide valuable insights to help you stay ahead in the competitive world of B2B content marketing.

Secrets of Content Marketing Success!

Wednesday, July 17, 2024

02:00 PM EDT/11:00 AM PDT
(US and Canada)


Register now to secure your spot.
Space is limited.

Brought to you by….


  • Founder

    Success Story Studio & Ted Goldwyn Communications, LLC

  • Wil McLean, content marketer at Docusign, has worked in various marketing roles over the last two decades. No matter the content type or topic, he focuses on storytelling that emphasizes the human element. He spends his free time playing bass in various bands, coaching his son’s soccer team, and traveling.